Pillow market in North America

The pillow market can be broken down into 4 basic categories:
Furniture Pillows: Bed Pillows: Therapeutic Pillows: Sleeping Pillows:
Furniture Pillows:
This category of pillow satisfies the need for decorative pillows to accent furniture in the home. “Throw–pillows”, couch pillows and bolsters all fall into this category. None of these were designed as sleeping pillows.
Bed Pillows:
Bed pillows are the most common pillows we associate with sleep. However, they are made specifically for beds and come in sizes relative to the bed size; Standard, Queen size, King size and Jumbo. None are designed to fit a body structure or for sleeping.
Therapeutic Pillows:
This market consists of hundreds, if not thousands, of technically innovative products designed to address the need for good bed posture. These manufacturers recognize the problems, but in virtually all cases, fall short in producing a universal product capable of addressing all the needs of a good sleeping pillow.
Most of these products treat only the symptoms of misaligned necks, not the root cause. They cushion the head into a static position thus keeping the problem from healing. Even these in many cases contribute to our poor health.
Sleeping Pillows:
There were no pillows specifically designed for sleeping. None of the pillows addressed the physiological requirements for a good sleep. Most have a big negative affect on our health.